Arpit raizada

HEAD OF VISUAL MERCHANDISING

A highly motivated & Creative Professional with over 14 years of experience at key positions in Brand Communications, Store Experience & Visual Merchandising.

A regular to the N.I.F.T as a guest faculty, conducting modules, classes & juries. Been a core part in creating the Curriculum/ Syllabus for the Fashion Communication program.

KEY SKILLS

Branding
Storytelling
Plan-o-gram
Training
Budgeting & Planning
Concept Developments
Tradeshows
Space Planning
Store Design
Visual Merchandising

competency

Leadership & management
Analytical
Relationships
Self- Management

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EXPERIENCE

BALCKBERRYS
2023- PRESENT

head of visual merchandising- DGM

Developing VM strategy for the organization, considering the various channels.
Creating the VM Blueprint for the brand, understanding the business plan for Existing & NSO.
Develop the VM identity for various product lines and store types in consultation with Marketing and Brand.
Creating uniform display - with a systematic process to create attractive VM in different types of stores (EBO, Shop in Shop, Value stores) that can provide a world-class shopping experience.
Develop a Budget for the VM function and track the performance of the same with Sales.
Ensure uniform implementation of Visual merchandising across all the stores of the brands as per the blueprint.
Create a reliable set of vendors who can deliver quality goods with cost and time parameters.
Effective negotiations to ensure cost-effective procurement of material
Developing & managing a team of regional and central resources to deliver the best practices in visual merchandising.

CHEIL-SAMSUNG GROUP
2020- 2022

ASSOCIATE CREATIVE DIRECTOR

Heading a team of graphic designers, copywriters, 3d artists, and production to deliver compelling stories about the brand and products.
Working closely with the Category team to cater to all forms of product representation on communication platforms.
Working directly with business, marketing, brand and category teams on business problems and marketing initiatives.
Client Pitches, Costings, Man-hour calculation, work force & deployment.
Communication design, Brand Identity, Fixture design, Hard POSM design.
Budgets, timelines, guidelines, manuals & vendor management.
Oversee the creative process and give guidance to the creative team

ARVIND BRANDS LTD.
2015- 2019

HEAD OF VM- THE ARVIND STORES

Worked towards developing the New Store Identity for The Arvind Store. Implementation, prototyping, budgeting, and rolling out the same.
Designing & prototyping the seasonal windows for the stores.
Creating planogram & training manuals & delivering training to the team on a seasonal basis.
Design & Conceptualize VM Calendar in line with Business Objectives.
Design & Implement effective and impactful VM during Trade-Shows & Franchisee Events.
Lead NSO roll-outs & training across all regions.

NATIONAL CREATIVE HEAD- ARROW | IZOD | HANES

Designing windows, in-store merchandise display & creating seasonal dockets for the same.
Designing & implementation of the brand Road Shows.
On-time implementation of all VM activities and promos.
Vendor development, cost reduction & adherence to processes.
New Store Opening, planning & coordination.
Training of Regional Vm’s to ensure consistency throughout the stores.
Worked towards developing the New Store Identity for Arrow, Sport SIS, and BJC.

ADIDAS INDIA MARKETING PRIVATE LTD.
2014- 2015

SOUTH VISUAL MERCHANDISING MANAGER

Timely execution of campaigns & VM initiatives roll-out in South Region.
Superior "look and feel" of the stores in a designated region, through improved storytelling, merchandise display, mannequin styling, and smart use of store space & visuals.
Following proper guidelines for window displays, seasonal visual changeover, and in-store communication.
Close monitoring of Regional VM budget and cost control, following uniform rates across the region.
Gathering and updating VM database of stores for the region.
Other focus areas include; higher efficiency, time management, attention to detail & planning.

PUMA SPORTS INDIA PRIVATE LTD.
2013- 2014

SOUTH VISUAL MERCHANDISING MANAGER

Timely execution of campaigns & VM initiatives roll-out in South Region.
Superior "look and feel" of the stores in a designated region, through improved storytelling, merchandise display, mannequin styling, and smart use of store space & visuals.
Following proper guidelines for window displays, seasonal visual changeover, and in-store communication.
Close monitoring of Regional VM budget and cost control, following uniform rates across the region.
Leadership: Regional VM Team mentoring/coaching, Problem-solving + ensuring VM guidelines are scrupulously followed across the designated region by Retail Ops/Wholesale teams & stores.
Gathering and updating VM database of stores for the region.

ADITYA BIRLA FASHION & RETAIL LTD.
2010- 2013

STORE DESIGN & VISUAL MERCHANDISING

Worked as a Store Designer & Visual Merchandiser (South) for Brand Van Heusen.
Performing VM ops in the zone along with developing vendor base. Training stores creating vm dockets, vm calendar etc.
Working on seasonal window concepts/implementation, creating/executing Exhibitions & Trade shows.
Designing new Stores for all formats- EBOs, Buy & Sell, Value Channel & Dept. Stores. Involves- designing stores(space & merchandise), Facades, Signages, In-stores, elevations & docketing all the elements of Store Kit.
Worked towards developing the New Store Identity for VH Women & V DOT.
Worked as VM manager for The Collective and opened 3 store in a span of 90 days.

RELIANCE TRENDS LTD.
2008- 2010

STORE DESIGN & VISUAL MERCHANDISING

Handled visual merchandising activities for Andhra Pradesh Cluster.
Worked with categories on Displays for Design Show Backs for seasonal looks & new brand launches.
Worked on layouts for the space management and store design for existing stores and upcoming new stores.
Designing, prototyping (using various software and practical skills), and implementing themes, season/festive windows, in-store communications, etc in the stores.
Taking new initiatives such as developing vm calendar, vm manuals, vendor manual, fixture designing, etc.